A couple a weeks ago when checked my e-mail, I had a message from Lord Google. The warning was that Google was going to downgrade my website. Why? Because Google did not consider my site to be mobile-device friendly. Some of the reasons stated in the e-mail: “Text too small to read, links too close together, content wider than screen, mobile viewport not set.”
If you are not familiar with the latter term, the mobile viewport controls how a webpage is displayed on a mobile device. Anyway, I was not happy when I received that letter. I really liked the design of my site, and had recently spent tens of hours getting it how I wanted it. But I was not about to ignore the warning. A downgrade from Google would be a serious setback to my internet presence. Currently, according to Google Analytics, almost 60 percent of my visitors access my site through mobile devices and tablets.
That’s the issue. Increasingly more people enter Cyberspace via mobile devices. And Google wants its search results to reflect that. Those sites that are not responsive to mobile devices may or will be downgraded.
So do you have a blog page or a website? And have you received similar notification from Google? I checked out six sites of churches, organizations and individuals that I am familiar with. Three of them did not pass the test for being mobile-device friendly. If you want to check your site out or your church’s site, click here for a simple test. Just insert the site’s URL, and in about a minute you will get the result.
As I was watching the news earlier this week, the reporter said that some belonging to the small business community were complaining about Google’s plans to downgrade sites. Those small businesses were citing the cost impact of having to redesign their sites to be “responsive.” This term refers to a site that provides optimum viewing experience over a wide range of devices. But to me, it is a no-brainer that businesses need to adapt their websites to the market.
I am writing this post primarily to speak to the Christian community. Based on the current trend, which will continue, we must make our sites mobile-device friendly. We have the most important message on the internet. And to get that vital message out to as many people as possible, we must pursue a strong internet presence. Hence, the need for our sites to be mobile-device friendly.
Copyright © 2015 by Frank King. All rights reserved.